You can’t grow your orthodontic practice without more patients. If you want to take your practice to the next level, you’ll need to hire a digital marketing company specializing in orthodontists.
Practice Maximization can help you attract new leads online, allowing you to focus on taking care of your patients while we take care of your orthodontic digital marketing.
Here’s how we helped Dr. Mark Wierenga from Armbrecht & Wierenga Orthodontics.
Here are the top 7 ways we can generate more orthodontic patients for you.
1. Web Design & Development
According to Statistica, the average American household has 10 devices connected to the internet. This means that it’s more important than ever for your website to look good across all devices. This includes smartphones, tablets, laptops, and desktop computers.
Fast websites that are optimized for mobile users are more likely to appear on the first page of Google search results. But if you’re not on the first page of Google search results, you might as well be invisible.
Your website reflects your orthodontic practice. As such, it’s important that you hire an orthodontic digital marketing agency for web design and development. We’ll design your website so it’s fast, responsive, professional, and mobile friendly.
While people may skip over text, they’re more likely to stay on a page if it has an engaging video. This can help you reduce your bounce rate and increase the average amount of time spent on your site. Both these factors affect your ranking with Google. In fact, 87% of video marketers say that video has increased their website traffic (Wyzowl).
As an orthodontic digital marketing company, we have a video production team who can come out to your practice and help you share your brand’s story. We’ll capture every facet of what makes your orthodontic practice unique and welcoming to new patients.
Here’s a video we created for Parrish Orthodontics to celebrate their brand, dedicated orthodontists, and compassionate team.
Many prospective patients also appreciate being able to watch a video of the orthodontist they plan to see. This can mean the difference between gaining a new patient and losing someone to the competition.
Below is an example of a doctor bio video we did for one of our clients, Dr. Siara-Olds.
We can also shoot video patient testimonials to help build your practice’s online reputation. Videos call attention to specific services you want to advertise to prospective new orthodontic patients.
Check out the video testimonial we made for one of Parrish Orthodontics patients.
3. Google Reviews
Google reviews affect your online reputation and whether someone calls your orthodontic practice to schedule an appointment. Also, keep in mind that not all five-star ratings are equal. For example, having 10 five-star reviews isn’t as impressive as having 300 five-star reviews. We can help you develop a Google reviews strategy, so your business stands out on in the map section of Googles search results.
Growing your Google reviews will not only separate your ortho practice from your competition, it will also give people more confidence in your practice before they visit. See an example of one of our clients below.Notice their reviews are higher than their competitions?Which one are you clicking on?
4. Social Media
To help your practice thrive, you must go where your prospective and current patients spend time online. According to Statistica, 69% of Americans use Facebook and many marketers believe that it’s the most popular social media platform across all age groups.
Social media like Instagram, LinkedIn, Facebook, TikTok, Youtube and others are the perfect place to share your announcements, video patient testimonials, and other exciting information about your orthodontic practice. It’s also a great place to remind your patients of the types of services you offer.
5. Ad Strategies
Whether it’s Facebook or Google Ads, a strong ad campaign can not only create buzz for your ortho practice but it will also drive new patients. 33% of potential patients click on the ad section at the top of Google when performing a search.Simply put, if you are not advertising there, you are missing out on approximately 1/3 of all potential orthodontic patients!
We can help you start your ad campaigns on Facebook, Social Media, Google, Bing and more!We will set a budget, choose targeted demographics and bid for keywords that will help drive traffic to your website and phone calls to your practice. That way, you cover all your bases.
6. Search Engine Optimization (SEO)
Without search engine optimization (SEO), your website will never rank on the first page of Google search results. That’s why it’s important to hire an orthodontic digital marketing agency like Practice Maximization. We’ll help you implement proper SEO strategies, such as link building and creating keyword-rich content.
There are many ways to rank in Google search engine results. But you won’t be able to compete if you don’t have original content that’s compelling and keyword driven. In fact, 71% of marketers say that keywords are their number one strategy for SEO according to the HubSpot State of Marketing Report.
We provide many different types of content to help drive traffic to your website, such as blog posts, videos, and graphics. We’ll also write or update the service pages on your website, so they help attract the patients you need to grow your practice.
Request a Free Consultation
Practice Maximization is different from other digital marketing companies because we specialize in dental and orthodontic marketing. We’re also able to handle any task under the marketing umbrella so your practice can grow and thrive. To request a free web analysis, please fill out our online contact form or call (888) 309-2348.