When it comes to Google reviews, dental practices are impacted by the amount and type of reviews they receive. If your practice isn’t rating well or pales in comparison to a local competitor, you could miss out on the 90% of people that read reviews before visiting a place. Let’s take a look at how patients’ reviews on Google can impact your practice.
People Check How Many Reviews You Have
Studies show that when it comes to Facebook likes, people don’t actually pay too much attention beyond a few hundred. But the same can’t be said for Google reviews.
When it comes to stars and reviews on Google, people do pay attention to the number.
Positive ratings will help your dental practice rank higher than others, but prospective patients will pay attention not only to the number of stars, but also to the number of total reviews.
Think about it: would you be more likely to go to a place that has 418 five-star reviews, or a place that has 11 five-star reviews?
Obviously, you’d pick the one with more reviews because it translates as to prospective patients as more credibility.
Even if your practice has renowned doctors with the highest levels of expertise, if you have a fraction of the stars as the practice down the street, then people aren’t going to give your place a second glance.
People Actually Read Google Reviews
Did you know that 97% of people read reviews before even considering a local place? Take a moment to reread that statistic.
When you go to visit a restaurant or purchase a product, do you check what other people are saying about it first? Chances are you do, and the same is true when people are looking for a new dental practice.
If you have fewer than 10 reviews, people probably won’t give your dental practice much credit. Ten people saying things like, “Great service!”, “Nice facility!”, and “Friendly staff!” are helpful, but they’re typically not enough to make people feel confident in such an important decision as their oral healthcare.
Now imagine 100 people. And now 400 people.
Mixed into those 400 reviews will be comments that are more in-depth, too. Reviewers often include information about about how their procedures went, what they’re thankful for, why others should visit, and so on. These detailed reviews will become testimonials that populate your Google page.
The more positive reviews with detailed commentary, the more likely your practice will get noticed by others and by Google in terms of search engine optimization (SEO).
At Practice Maximization, we can get you more reviews. Our strategies help with long-form reviews as well, and we know how to get the attention of Google-recognized local guides to boost your reputation as well.
People Don’t Scroll Far
When you Google something, how many times do you visit the third page? What about just the second page?
The truth is people barely make it through the first page.
If your dental practice doesn’t appear in the upper half of the first page of Google, the likelihood of someone checking it out drops 91.5%.
This is also relevant in terms of mobile web development. Some studies indicate that people typically won’t scroll more than five times to find what they’re looking for.
Good Google reviews can help get your dental practice on the first page of Google, so people don’t have to scroll to find it. Most people click the first, second, or third website after searching something on Google. Does your practice rank that high?
Reviews Create Opportunities for Future Marketing
Positive reviews don’t only benefit you on Google—they can continue to benefit your dental practice in a few other ways as well. Here are just a few ideas we can help with:
- Turning written testimonials into video testimonials
- Shaping your brand story based on patient feedback
- Targeting a specific audience based on patient feedback
- Creating branding material that showcases positive experiences
- Building credibility among other practices by letting your patients talk for you
Google reviews are multimodal in that they don’t just sit on Google and point people toward your site. They’re a resource that can be continually harvested. You just have to make sure they continue to grow.
As a professional marketing agency, we have dental marketing experience and have gotten individual dental practices hundreds of reviews. If you’re ready to bring more traffic to your website, resulting in more patients in your office, then consider the value of Google reviews.
Want Practice Maximization to Get You Hundreds of Google Reviews?
If you’re ready to elevate your dental website to the next level, reach out and contact us online or by phone (888) 292-2158 today. We’ll set you up with a free consultation which will help you strategize a plan for the future to ensure your dental practices continues to grow. As a professional dental marketing company, Practice Maximization is here to provide you with the results you need from advertising.