SEM, PPC, and Google Ads

SEM, PPC, and Google Ads

Did you know that about 63% of people have clicked on a Google Ad? The next person to click on your ad could become your next patient! But first, you have to set up a Google Ads campaign.

Approximately 65% of small to medium-sized businesses have a pay-per-click (PPC) campaign. And dental practices are no exception. As a dental digital marketing company, PMAX would be more than happy to help you get started!

What is Search Engine Marketing?

Search engine marketing (SEM) helps increase your visibility in search engine results. It’s a form of digital marketing that encompasses pay-per-click (PPC), local SEO, and organic SEO, which are in other words, paid and unpaid search engine marketing techniques.

To learn more about organic listings, visit our page on search engine optimization.

Are Pay-Per-Click Ads Worth It?

Yes! Pay-per-click ads are more important than ever since Google changed its algorithms.

In fact, about 18% of Google searches have fewer than 10 organic results! Most (if not all) of these organic results appear “below the fold.” This means that potential new patients would have to scroll to find your organic listing.

This also means that your organic search result is competing with paid listings.

Other Google elements include the “local 3-pack”, featured snippets, and the “People Also Ask” box. All these push organic listings farther down the page.

The good news? You can run a Google Ads campaign.

With a well-crafted Google Ads campaign for dentists, your ad will appear near the top!

Our marketing consultants are more than happy to set up a pay-per-click campaign for your dental practice. As the name suggests, you only have to pay when someone clicks on your ad!

Request a Free Web Analysis!

Practice Maximization is a dental search engine marketing company. While we’re based in Grand Rapids, we accept clients across Michigan and even out of state. To request a free web analysis, feel free to call us at (888) 309-2348. We would love the opportunity to work with you!