How Digital Marketing Helps Dental Practices Get New Patients
A good digital marketing agency will help a dental practice get new patients by helping increase Google reviews, raising brand awareness, creating shareable content, and optimizing SEO. If your dental practice isn’t getting the recognition it needs, you’ll know because you won’t have the number of patients you need. To learn more about how a dental digital marketing company like Practice Maximization can help your dental practice get new patients, keep reading.
When you mention your dental practice, are people familiar with it? Do they know where it is? What about what your logo looks like?
Every dental practice should have a brand. Raising brand awareness is the next step, and arguably the main goal of a marketing agency.
When people know about your dental practice, they’re more likely to visit it when they need oral care. This form of advertisement plays on what’s known as the Baader-Meinhof Phenomenon.
Someone may not be looking for a dentist at the moment, and they may routinely scroll past or click away from advertisements you show, but when they do need a dentist that’s when it all pays off.
The Baader-Meinhof Phenomenon talks about how people see something when they need it, but not only do they see it, they look for it.
If your dental practice is proactively making its name heard, people are more likely to listen and search for you when they need a dentist. If you’re not making your name heard, it’s like your dental practice doesn’t even exist, to begin with.
A dental marketing company like Practice Maximization will help raise awareness for your dental brand in a way that pays off.
When it comes to reviews, Google reviews are arguably the most valuable.
When people want to look something up, what do they do? They Google it.
When potential local patients near your practice Google “Dentists near me” does your dentistry pop up? If it does, what do your reviews say?
Google reviews are important for dental practices because they help you rank higher, and they build your credibility.
We can help get you more Google reviews. We know how to increase reviews like you know how to clean teeth. As an experienced dental marketing firm, we’ve had hundreds of clients and have mustered thousands of positive Google reviews.
Don’t just take our word for it, listen to our client’s video testimonials.
Google reviews are important for gaining new patients because it’s what people look at when considering a dentist. If your practice has bad google reviews or doesn’t shine on Google like another local practice, chances are another place is going to get even more patients while your practice stands by.
What sort of content does your dental practice produce every month?
Does it produce any content?
As a dental marketing firm, we’ll help create shareable content like videos, blog posts, guides, service pages, updated events, and more. All of these things help keep your dental website relevant, which helps with your presence on Google, which helps new patients find your doors.
Search Engine Optimization (SEO)
How does your website’s search engine optimization rank? If you’ve never checked it, feel free to use our free website evaluation tool.
If your site ranks low, it’s probably because you have a lot of SEO work to do. A low ranking site means not a lot of visibility when it comes to new patients.
To boost your SEO, we incorporate things like smart meta-tagging, proper indexing, internal and external linking, higher word counts, and more.
All of these things you can do in-house, but they are time-consuming and require frequent upkeep. On top of that, getting them wrong could mean negative consequences for your site.
If you want to make sure your site’s SEO is done right, Practice Maximization can help.
Paid Social Ads
Paying for ads is one of the best ways to get attention to your dental practice, but also the riskiest.
Paying for ads seems simple: You pay for an ad, you get more publicity.
But it’s way more complex than that.
Just because you pay for a social ad, that doesn’t mean it’s a good ad. Often times when you’re paying for an advertisement to get more patients for your dental practice, you’re sharing content you’ve already created but to a broader audience.
If the content you share isn’t good, or you share it with the wrong audience, you could throw hundreds of dollars at an advertisement and never see a new patient.
At Practice Maximization, we create both good advertisements and we know how to target a potential audience. This method has proven to increase the number of patients a dental practice sees.
When it comes to marketing, you’ll want to work with a place that has a portfolio of experience.
Dental marketing firms that have worked with hundreds of clients know what works and what doesn’t work. We have a strong track record to speak for itself.
On top of that, when something works really well with another client it can be translated to your company too. Likewise, when a red flag appears it’s noted across the entire network.
Whether you work with us, or you work with a competing marketing company, consider the network surrounding a company.
What type of patients are served? What’s the demographic? Is it a general marketing firm or a dental-specific marketing firm?
It’s okay to ask questions, we even offer a free dental marketing consultation for you to get your feet wet and find out just what Practice Maximization can do for you.
Never sign with a place before you know all the details. As a professional marketing firm, we want to make sure you get what you’re paying for.
Curious About Working With Practice Maximization?
If you want to increase the number of patients that come to your dental practice, Practice Maximization is here to help. Feel free to reach out and contact us online or by phone at (888) 292-2158. We can’t wait to get to work as your dental marketing company.