Fact: Visitors judge your dental practice and base decisions by how your website looks? Unfortunately, there are a lot of web design problems with many of the websites we see today in the dental industry.
If you own a dental practice, your web design is crucial to generating new patients - and it can be the single most important element keeping you from increasing revenues!
Whether you like it or not, your potential patients use the Internet to find local products and services more than ever before. Patients of all ages and demographics go right to their phone, laptop, tablet, or desktop to find a dentist in their area. This means that your web design is more important than ever if you want to stand out from your competition.
People Judge Your Dental Practice by How Your Website Looks
Were you aware that most people will judge the quality of your dental practice by the quality of your website? A potential patient's first impression of your website determines whether they will look into your practice further and contact you — or simply leave and search for another practice
Here are some questions to ask yourself when evaluating the effectiveness of your website:
- Are there still old photos up that could be updated?
- Is the information out of date and inaccurate?
- Are your graphics stunning or boring?
- Is your logo outdated, or is it fresh and modern?
- Does your website have a strong call to action?
- Is the phone number prominent?
The above questions can help you figure out what needs to change in your website so it can attract prospective patients. At Practice Maximization, we understand that our clients lead busy professional lives, and can't always find the time to update their websites. This is why we offer a wide variety of services such as SEO, web design, blog management, and more! We can help your dental practice thrive through effective Internet marketing.
Is Your Web Design Responsive on Mobile Devices?
Did you know that over 50% of all searches are performed on a mobile device, such as a smartphone or tablet? Also, over 50% of Google results on mobile devices are different than those from the same search on a desktop computer. Independent testing has shown that Google's updated algorithm slightly favors responsive websites that give mobile users a positive experience. Read our blog on mobile responsive web design here.
Web Design Requirements for a Successful Dental Practice’s Website
- Modern Design and Branding Elements
A modern design creates a great first impression during those crucial first few seconds when prospective patients judge your dental practice.
- User Friendly Navigation
A user-friendly navigation makes things easier to find for your potential patient. This is a little thing that can easily build a positive experience for the user.
- Prominently Listed Phone Number
Having the dental practice’s phone number in an accessible and visible location makes contacting your business even easier. We recommend placing your phone number at the top of your homepage.
- Mobile Responsiveness
Having a mobile responsive website gives you access to where a majority of people conduct online searches. It can also increase your mobile search ranking over non-mobile-friendly websites in Google’s organic search results.
- Updated Photos
Up-to-date photos are a great way to speak to potential patients and maintain their interest while online.
- Accreditations and Memberships
Any accreditations and memberships can quickly give validation to a practice.
At Practice Maximization, we take pride in helping dental practices like yours build an amazing website that is high in Google's search results. If you are interested in our dental practice web design services, call us at (888) 292-2158 or click here for a free web design consultation.