Are you interested in engaging prospective patients through social media? Social networking websites such as Facebook, LinkedIn, Google+, and Twitter have risen in popularity over the years.
As a result, many dentists have accepted that in order to reach current and prospective patients they need to create an marketing strategy that incorporates social media. When you work with Practice Maximization, we can help you navigate the online world and create a consistent branding message that can increase profits and patient referrals.
Social media is, simply put, one small piece of the larger marketing pie. When incorporated into your online marketing and branding campaign, social media can generate great results and lead to new patients if managed and marketed correctly. Understanding social media and its implications on your dental practice are keys to your overall success.
Why Use Social Media?
Awareness for one... Some social media sites like Facebook allow you to create a business profile that users can connect with, showing that they “like” or are interested in your dental practice and services. Though there can be a time commitment for you to create, monitor, and maintain these accounts, the long-term benefits can result in new patients.
The key to using these social media websites and creating a following is not necessarily determined by how much you post or respond to comments. It is the quality of what you share that will create a buzz on your social media profiles. Interested readers that follow your post can click on the link to your website and later arrive in your exam room or chair as a new patient.
Social Media Marketing Methods
Videos can be displayed on your website to provide the additional professional information in a personalized format. Facebook and Twitter allow you to post interesting comments or information that can start conversations about your medical team and your practice. Whether you want to promote a new service or alert patients to a change in hours or a new location, social media is a very convenient and powerful tool.
Blogs are another way to connect with current and potential patients. Think of a blog as an interactive online space where you can respond to patient concerns in the comments section. Once again, there is a time commitment involved with maintaining a blog, but the results can equal increased patient flow and revenues. There are numerous examples of how individuals have grown their businesses tenfold through blogging and social media. Many of these examples are our past clients.
Social Media Services
At Practice Maximization, we not only offer social media dental marketing expertise, but also specialize in web design, development, search engine optimization, and branding as part of our overall marketing package. Social media websites can help you share articles or newsletters, and coordinate the use of several media tools such as videos. People who interact with your social media can eventually end up on your patient list.
It has been suggested that the medical field is often the last to get on board with new marketing trends. The good news for dental practices that use social media in their online marketing campaigns is that they will reap greater rewards in growing their practice and separate themselves from their competition.
To learn more about how Practice Maximization can help your dental practice marketing through social media, call us at (888) 202-2158 or contact us here.