At Practice Maximization, we understand the importance of making your web content accessible for all your current and prospective patients. This is why we offer a host of online marketing services to help your dental practice build a stronger patient base.
There are many reasons why mobile responsive websites work so well for attracting new business. But first, let's examine how this mobile trend has affected your patients' decision-making process.
The invention and adoption of the smartphone has changed the way patients access information. With the smartphone’s integration into society, consumers have evolved and have become more informed as a result. As technology continues to advance, the way information is presented must also change to meet the needs of consumers.
Today, more searches are conducted through Google via mobile than on desktop as stated in a blog post by Google. The post goes on to say that "more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. This presents a tremendous opportunity for marketers to reach people throughout all the new touchpoints of a consumer’s path to purchase.”
Additionally, Google has recently finished rolling out a new mobile search ranking method, placing more emphasis on mobile-friendliness when ranking mobile search results. However, content remains the leading factor in Google’s organic search results.
To check if your website is mobile-friendly, use Google’s Mobile-Friendly Test here.
However, just because a website is mobile-friendly, doesn’t mean it has a responsive web design. Mobile-friendly simply refers to static design elements like text size and simplified navigation. In contrast, a mobile responsive website responds based on the needs of the user and the device, creating a better user experience for your current and prospective patients.
Why Choose Responsive Web Design?
Simply having a 'mobile website' does not translate to bringing in more patients. In most cases, redirecting mobile visitors to a mobile home page, instead of the mobile version of your website, creates a negative experience. Plus, a single mobile home page will not rank as well as the full website pages — especially if the mobile home page does not contain most of the content from the desktop version.
It is important to understand that mobile device users generally have the same goals as desktop users. A potential patient’s mobile experience should be similar (responsive) for the different screen sizes and types of devices they may be using.
Responsive web design means that the page uses the same code and URL on every device, whether it is desktop, tablet, or mobile. The website responds according to the screen size. Responsive websites are also easier and more efficient to maintain because only one site is needed for the multitude of different displays that users may access.
How to Test Your Website for Responsive Web Design
If you are on a desktop computer, you can tell if your website is responsive by reducing the window size of the webpage to about a smartphone’s screen size. If the images, menu, and text change to accommodate the smaller window, your website is responsive.
If your current website is not responsive for mobile devices, you are losing patients, market share, and revenue. Today, dental practices only have a few seconds to make a positive impression before potential patients decide to stay or go to one of your competitors' websites.
Not sure if your website is responsive? At Practice Maximization, our team of online marketing experts can help transform your website into a mobile-friendly experience for your current and prospective patients. For a free website analysis and marketing consultation call us at (888) 292-2158 or contact us here.