When people refer to SEO (search engine optimization), they almost always use it as a term to describe the unpaid, natural results of different search engines. However, at Practice Maximization we take the meaning of SEO many steps further.
To Practice Maximization the description of SEO is not limited to what shows up in the "natural" search engine results. Search engine optimization includes numerous steps to achieve first page search engine rankings.
Most dental web design companies don’t develop “SEO friendly” websites. They lack the knowledge and experience to drive first page organic visibility on the search engines. We design amazing dental websites that also drive new patients to your practice.
Why you will love working with our SEO Consultants
Practice Maximization takes a huge interest in the success of your website and dental practice. Unfortunately, when most dental practices attempt to develop a website they ignore most of the key components to SEO (search engine optimization). We are available for search engine optimization or SEO consulting for our clients and enjoy this partnership. We love internet marketing, and you'll find our enthusiasm refreshing. Some clients want to be involved along the way; we welcome as much participation as you are comfortable with.
Why You Need SEO
SEO optimizes your dental practice’s internet marketing campaigns to achieve higher natural search rankings. We analyze how potential patients search for your dental services. Our dental SEO experts recommend mission critical keyword combinations and execute the necessary changes to position your website higher in natural search engine results. Are you visible on relevant keyword searches on the major search engines? An estimated 95% of all searches don’t go beyond the first page of a search result. We can make you visible on the first page of your dental practice’s relevant keyword searches in the geographical area you provide these dental services whether it is local, statewide, or national. We have proven results that we can show you upon request.
Why SEO Is So Important
Search engine marketing is a very complex practice. Search engines change their algorithms, merge with each other, share content and develop new products. SEO is a changing market that needs constant attention or your website could lose its visibility and rankings. The good news is Practice Maximization manages this process for you. We oversee changes, do continual optimization tweaking of keywords, links, content and more. The good news is that we will manage all of this for you and more. Here are some of the SEO services we offer:
- Identify target keywords for optimization and updating page titles
- Review content for keyword usage and make recommendations
- Identify topics for new content development
- Identify content that can be accumulated as a long term strategy
Meta Data Optimization
- Update titles, Meta keywords and descriptions on all content pages
- Highlight keywords in visible locations of the page
- Optimize objects such as images with an alternative content
- Format keywords to weigh more by search engines
Website Structure Optimization
- Remove dynamic content or convert it into static components
- Extract text from banners and images
- Add a site map
- Minimize website items which may negatively impact ranking
- Identify, fix or remove broken links
Dynamic Content Optimization
- Code on dynamic pages to achieve Meta data optimization
- Code on dynamic pages to plant target keywords for content optimization
Google, Yahoo Sitemap
- Create and generate Google & Yahoo sitemap files to insure indexing all page URLs on Google and Yahoo.
- Periodic sitemap submissions to reflect site updates on-time
- Manage broken page links
- Add and optimize internal links
- Submit websites to major portals, open directories, databases, and search engines
- Develop an external link strategy
- Define user profiles and optimize content to fit profiles
- Identify and correct negative screen design elements
- Identify and correct negative navigational elements
Website Performance Optimization
- Insert code to track campaign and keyword performance
- Generate monthly site traffic reports including keyword ranking
- Optimize performance based on monthly reports
Directory Listings, Article Submissions, Social Bookmarking
- We get you listed on directory listings related to your dental practice and service area
- We write and submit articles to different article bases websites
- We submit you to social bookmarking sites that drive additional traffic
Are you ready for your dental practice to grow?