When someone wants to know about your dental practice, the first place they’ll go is your website. Did you know that 75% of people judge your practice’s credibility just by viewing your site? That means if your site looks like this:
You’re losing around 75% of your patients to sites that look like this:
Web design is a tricky business, but as a professional dental marketing company, Practice Maximization is here to help. For more information on how to not hurt your dental practice with your web design, keep reading.
People Judge Your Dental Practice by How Your Website Looks
A potential patient’s first impression of your website determines whether they will look into contacting you or continue searching to find someone else.
To save yourself from losing patients, try to think like a patient. When someone lands on your website, here are a couple of quick things people will subconsciously ask:
- Is there a simple one-color background or a video backdrop?
- Is the layout clean and crisp?
- Is it easy to read?
- Do the graphics pop or do they look like they’re still in development?
- Does a logo appear on the browser webpage?
- Are the services offered easy to find and access?
- Is the phone number prominent?
- Is there a simple contact button?
If you answered no to any of the questions above, then consider it a red flag.
The above questions can help you figure out what needs to change on your website so it can attract prospective patients.
At Practice Maximization, we understand that our clients lead busy professional lives, and you don’t always have time to update your website. This is why we offer a wide variety of web services such as SEO, web design, blog management, and more.
We can help your dental practice thrive through effective internet marketing because we know this field like you know oral health. We’d never try to perform a root canal just like you won’t want to perform a website revamp.
Is Your Web Design Responsive on Mobile Devices?
At the end of 2019, over 63% of global internet usage was done by smartphones.
Think about that. Now think about your website on mobile? Does it convert properly or is it clunky and hard to operate?
Ready for another statistic?
Google reported that 61% of people will not return to a mobile site that wasn’t easy to use. And what’s more, 40% of them will just find a competitor’s site that works better.
We’ll ask you again… how is your mobile site?
On top of a visually appealing layout and easy to operate navigation system, response time is also vital. You may have heard the expression, “People want everything in 2 seconds” and well, this is actually kind of true. 47% of people expect a webpage to load in under 2 seconds.
This includes your mobile site.
If it doesn’t load in time, you could lose up to 88% of the traffic that came to your site.
So, a final time… how is your mobile site?
Web Design Requirements for a Successful Dental Practice’s Website
When it comes to designing your website, feel free to use this checklist. Whether we design your dental website, or you try to do it yourself, this checklist is useful to make sure your current and future patients get the most out of it.
Modern Design and Branding Elements
A strong dental practice web design creates a great first impression during the first 0.05 seconds of when someone lands on your site.
Prominently Listed Phone Number
Having your dental practice’s phone number in an accessible and visible location makes contacting your practice even easier. We recommend placing your phone number at the top of your homepage and also at the bottom. Patients should be able to click-to-call.
Don’t be one of the websites that have a poor mobile website. If you want your dental practice to shine, you need a strong, fast, and easy to use mobile site.
Up-to-date photos are a great way to speak to potential patients and maintain their interest while online. These photos should be high quality, properly color corrected, and placed properly.
Accreditations and Memberships
Any accreditations and memberships you or your practice have should be displayed because they can quickly give validation. You don’t have to go overboard in their size or positioning though. Make them present, but not in your patients’ faces.
Ready to Upgrade Your Website?
At Practice Maximization, we take pride in helping dental practices like yours build an amazing website that ranks high in Google’s search results. If you are interested in our dental practice web design services, feel free to give us a call at (888) 292-2158 or check out our free web design consultation.