According to the Pew Research Center, Facebook is the most popular social media platform. Did you know that 79% of internet users are active on Facebook, compared with just 24% of those on Twitter?
Most dental practice owners have recognized the value of creating a strong company presence on Facebook. To get the best Facebook dental marketing results, you will need to rely on an experienced dental web marketing company that can give your dental practice the exposure it deserves. Facebook advertising can accomplish the following:
- Target specific audiences relevant to your dental practice
- Drive traffic to your dental practice’s website
- Increase patient conversion rates
Conversion rates (converting website visitors into dental patients) measure the success of your Facebook advertising campaign. Facebook can help facilitate patient conversion rates through retargeting ads. This means that people who visit your dental practice website, but don’t become patients, will see your ads the next time they log into Facebook. This visual reminder can help persuade those who were on the fence about becoming your next dental patient.
Facebook also gives you the option to customize who sees your ad based on what information users have decided to include on their profiles. For example, you can pick specific demographics such as age or gender. You can even narrow down your audience of prospective patients by their work experience or level of education.
If you are interested in our Facebook advertising services for dental practices, please feel free to call our office at (888) 292-2158. At Practice Maximization, we are dedicated to giving our dentist clients the best results for their Facebook dental advertising budget.