Is your dental practice still waiting for a good reason to jump into the social media game? Dental practices that have embraced social media continue to reap many rewards, while strengthening patient loyalty and reaching the right patients at just the right time.
If your dental practice is struggling to stand out from its competitors in the online arena, you may want to take advantage of ourservices at Practice Maximization.
The more you know about your current and prospective patients, the more power you have over what they learn about your practice. Social media, more than any other medium, gives your dental practice the ability to learn about your patients even before they become your patients. By targeting your message to the correct audience through , you gain precise control over your advertising dollar and the direction of your brand image.
What makes social media so unique is that it encourages individuals to open up and be honest about their experiences, wants, needs, preferences and spending habits. Whether your patients are on Facebook, Google Plus, Twitter,YouTube, or other popular social media sites, gaining access to this useful information gives you the power to react to trends and refine your branding strategies. Your patient base can also help you connect to other potential patients that share their likes and dislikes, and who can be influenced by others within their social circle.
For tech-savvy dental practices, your social media can provide a useful stream of data to help you adapt to current trends and subtle changes in your potential patients' preferences.
If your practice is still reluctant to embrace social media, here are five more reasons your business can thrive through strategic online marketing.
1. Social media creates brand awareness and can set you apart
Do you have a brand? Does your dental practice have an online identity? If you haven't been following your dental practice closely on social media, how do you know how people currently view your practice? If you are not communicating your brand on social media, someone else may eventually do it for you.
Social media helps your dental practice connect with patients on a more informal level that forges brand awareness and a true understanding of how potential patients view your business. Social media can help you to differentiate your practice from your competition and help you show off your strengths to potential patients.
2. Valuable patient feedback is right at your fingertips
Every practice can appreciate – and benefit from — honest patient feedback. Social media is the ultimate patient survey, where individuals open up and tell you how they really feel. Whether these reactions are positive or negative, your reaction can mean the difference between losing a patient to your competition or winning them over and strengthening loyalty. If you have ever been curious about what your patients want, social media can help you run a more patient-oriented practice.
3. Social media helps your content reach untapped markets
If you're not using social media, your dental website might not even show up on Google's first page of search results. Increasing your web presence not only increases your SEO, but can also get you in touch with future patients.
Think of social media as an advertisement that is only seen by your current patients and their social media circle. Not only can you reach out to new patients, but your current patients are in the position to advocate for the quality dental services you offer.
4. Social media helps patients remember you are out there
Social media can help your dental practice secure patient loyalty. Through social media, your patients may be tempted to leave you for another dental practice if they are persuaded by their circle of friends and family. This is why it is important for you to maintain a stream of information for your patients via their favorite social networking websites. Your patients are constantly being bombarded by advertising from the competition. Social media will remind your patients of your quality dental services and encourage them to continue coming to your office for years to come.
5. Social media supports and generates traffic for your website
Social media and your dentalwill forever be linked. While each has a special role, they are always working together to give patients what they want. A great social media campaign may eventually drive patients to your office, but first they will visit your website. Your dental website should drive patients to your dental practice.
Google now ranks websites in their search results according to their social media activity. Your dental practice's online reputation depends on your ability to be a part of the conversation on social media. By joining the online community, you can increase your popularity and online relevance. As your presence on social media increases, search engines will recognize your dental website as being more authoritative, helping you to rank higher.